Nodéa - a marketing suite based on circular economy

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Last modified by the author on 19/04/2022 - 14:36
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New Construction

  • Building Type : Office building < 28m
  • Construction Year : 2022
  • Delivery year : 2022
  • Address 1 - street : 3 place Louis Renault 92500 RUEIL MALMAISON, France
  • Climate zone : [Cfb] Marine Mild Winter, warm summer, no dry season.
  • Net Floor Area : 238 m2
  • Construction/refurbishment cost : 56 600 €
  • Number of Work station : 13 Work station
  • Cost/m2 : 237.82 €/m2

Certifications :

  • Primary energy need
    0 kWhep/m2.an
    (Calculation method : Other )
Energy consumption
Economical buildingBuilding
< 50A
A
51 à 90B
B
91 à 150C
C
151 à 230D
D
231 à 330E
E
331 à 450F
F
> 450G
G
Energy-intensive building

As part of the marketing of one of its office buildings in Rueil-Malmaison, BNP PARIBAS Real Estate created a Marketing Suite. 

In line with its environmental commitments linked to the construction of this building, a low-carbon approach was favoured by excluding new furniture from the project. 

This is why the BNP PARIBAS REAL ESTATE CSR team embarked on this project, accompanied by Square Solution and Kataba, to equip the Marketing Suite with furniture: --> reused --> recycled --> upcycled --> eco-designed. We are proud today to have a Marketing Suite with a greatly reduced carbon footprint in line with our environmental values.

  

Located in Rueil-Malmaison, NODEA is a central element of a privileged district at the foot of the RER A. The building is located in the heart of this new district which links central Paris, the La Défense business district and the western suburbs of Paris, near the banks of the Seine and the Ile des Impressionnistes.

NODEA is an innovative project where modernism is combined with nature. Vegetation is inherent to the project and places serenity, comfort and harmony at the very heart of the building concept. Its silhouette and general volumetry give it the appearance of an urban cocoon.

 

Photo credit

Vincent Janssens

Contractor

Construction Manager

Stakeholders

    Others

    KATABA

    Florent Sedeno : f.sedeno[a]kataba.fr

     https://kataba.fr/

    Furnishing of the Marketing Suite

    Others

    Gepetto

    Vianney SAUVAGE

    Manufacture of custom furniture

    Others

    Dizy

    Vianney SAUVAGE : vianney[a]dizydesign.com

     https://dizydesign.com/

    Development of the Marketing Suite

Type of market

Realization

Energy consumption

  • Other

Urban environment

  • 3 216,00 m2
  • 33,00 %
  • 1 610,00

    • This Marketing Suite is located on the 3rd floor of the NODEA building in Rueil Malmaison (92500), located in the business district near the Seine and Nanterre.

Product

    Roland Garros chair

    KATABA

     https://kataba.fr/

    6 chairs from the center court recovered during the rehabilitation of Roland Garros

Construction and exploitation costs

  • 55 860 €

    • This is the total cost of building the Marketing Suite.

Reuse : same function or different function

    • others...

    Reuse:

    • 9 chairs on wheels: Tricycle Office (belongs to the Tricycle Environnement group)

    • 4 fixed leg chairs: Office Tricycle

    • 2 refurbished TV screens: BackMarket

    • 1 “locker” piece of furniture: Office Tricycle

    • 6 Roland Garos meeting chairs


    Reused:

    • A platform and its screen: Evolpes

    • 2 high tables: Atelier Emmaüs

    • A “T01” table: Kataba

    • Block of 3 offices: Atelier Emmaüs

    • Tea cupboard and sorting bins: Gepetto (Tricycle Environnement Group)

    • "Banvilles" pendant lights: Kataba


    Recycled/recyclable materials:

    • A sofa, an armchair with armrests and tablet, 2 simple armchairs: Kataba

      

    • 2 coffee tables: Dizy x Compo Plume

     

     

Environmental assessment

    The reuse economy saved the equivalent of 7287 km traveled by a small car, ie 8 Paris-Nice journeys, 7168 rectangular bathtubs filled with water and 1 year of French household waste.

    This table shows the savings made for:

    • 17 chairs
    • 2 coffee tables
    • 2 armchairs
    • 2 lights

    Those made for: a sofa, a wardrobe, 2 TV screens, a platform, 1 tea cupboard, 4 sorting bins are missing. In addition, among the 8 coffee tables, 6 are normal tables.

    • 1 sofa
    • 1 cabinet
    • 2 TV screens
    • 1 stage
    • 1 tea cupboard
    • 4 sorting bins
    • 6 tables

Economic assessment

  • 52 800 €
  • 72 %

Social economy

    An integration workshop at 93 called Initiative Solidaire is in charge of finishing the meeting table.

    The island of 3 desks and the 2 high tables located in the cafeteria area, made by the Emmaus workshop, were assembled in Villeurbanne by people in professional integration.

    Five people in professional integration worked on the tea cupboard made by Gepetto in Gennevilliers.

    Within the circular ecosystem presented above, some players are also part of the social and solidarity economy:

    • Solidarity Initiatives
    • Emmaus workshop
    • Gepetto
    • Trycicle

Building candidate in the category

Prix du public

Prix du public

Green Solutions Awards 2022-2023 / France
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Constant Bary

Chargé de projet RSE

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