How vehicle tracking can help your business achieve sustainability

Published by Rachel Frost

Regardless of the marketplace a business operates in, or the size of the organisation, sustainability practices are becoming an increasingly significant part of corporate culture. Modern businesses are making strategic decisions to embrace sustainability, as these forward-looking practices not only reduce CO2 emissions, but also lead to better brand perception, industry compliance and long-term profitability.

As the transport sector contributes to 25.8% of total EU-28 greenhouse gas emissions, organisations with a commercial fleet are constantly seeking new ways to reduce this environmental impact. One technology that is proven to help is commonly referred to as vehicle tracking. Once your business has defined its sustainability goals, vehicle tracking software can be used to identify areas of improvement, benchmark progression and evidence improvements.

Here are three key ways vehicle tracking can help your business achieve its sustainability goals:

1. Reduce fuel consumption

Reducing fuel consumption should, perhaps, be the biggest part of any organisation’s sustainability plan, as poor fuel efficiency not only impacts the environment, but can also dramatically increase unnecessary overheads. Vehicle tracking software can help businesses lower fuel expenses by providing useful insights about driving behaviour. Fleet managers can use the data collected by each tracking device to identify wasteful activity and performance such as idling, speeding and harsh manoeuvring; all of which are proven to have a negative impact on fuel consumption. Monitoring behaviour behind the wheel to reward best practice and provide additional training where required will result in a company-wide reduction of both CO2 emissions and fuel expenses.

2. Optimise routes

GPS tracking technology provides fleet managers with instant access to traffic flow remotely. This enables them to plan journeys more efficiently and keep travel times to a minimum. In addition, better route optimisation also reduces time spent idling due to congestion or traffic lights. By identifying these patterns, fleet managers can redirect delivery routes to shorten journey times. Lowering the collective mileage covered by the fleet will reduce fuel consumption and improve the sustainability of your business.

3. Keep vehicles well maintained

Some vehicle tracking solutions help fleet operators keep on top of maintenance requirements by providing important information about technical faults as and when they occur e.g. engine failure, tyre pressure etc. This data will help improve fleet efficiency and reduce unexpected vehicle downtime, which can be extremely detrimental to field-based operations. Keeping your commercial vehicles well maintained is vital to limiting their impact on the environment and, in turn, your organisation’s overall carbon footprint.


Moderated by : Alexia ROBIN

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